TASTY MORSELS
FOOD, BEVERAGE & PRODUCT
SPECIALIST CINEMATOGRAPHY, CGi, VFX & GEN AI PRODUCTION
Tasty Morsels is a small collective of director and specialist cinematographer Mark Emberton with producer Carl Grinter offering ‘bespoke’ production for food, beverage and product-based appeal driven media, undertaking tabletop, motion control, high-speed, macro and micro specialist cinematography with integrated visual effects, animation and AI production. With over 60 years of combined experience working with the world’s biggest and brightest brands and agencies, we consistently deliver iconic, compellingand memorable visuals across multiple formats, elevating and amplifying products for brand advertising, corporate marketing and small & medium business promotion.
EFFECTIVE, IMPACTFUL APPEAL DRIVEN MEDIA PRODUCTION AND CONSULTANCY.
We have a reputation for creating stunning product-focussed media moments and narratives, brand and lifestyle stories and experiences, which amplify the intimate and communal contexts of taste-appeal through lifestyle settings elevating brand awareness and trust. From gorgeous mouth watering food visuals to thirst quenching high speed liquid cinematography and tangible product demonstrations, we create and drive consumer appeal in order to maximise impact effectiveness and consumer awareness. Mark and Carl are both problem solvers, working innovatively across research, design, production and post production in the film and advertising industries.
If you need craft and collaboration to increase product visibility by developing high quality visuals for brand and product portfolio’s, we have the experience, knowledge and know-how to help. We are budget friendly, always listening and ready to focus on needs of agencies and clients as part of your team.
WHAT WE DO...
Mark and Carl specialise in crafting appeal-driven food, beverage and product moments, creating sharable social and brand culture stories, marketing and commercial advertising. We work with agencies and consultancies to design and develop product context to elevate brand trust into a valuable, compelling and memorable moments and experience. We focus on every detail of the how, when, where, and why your product amplifies and resonates for audiences bringing taste, health, lifestyle, wellness and heritage out in vital crafted moments that sell your product.
We look at every detail in your food, beverage and product visual design in order to amplify the contextual relevance and elevate consumer appeal effectiveness.
HOW WE DO IT...
We don't live in media moments - we live in social moments that connect and bring us all together around food, beverages and products we like, we share and we buy, which involve media. The most powerful brand experiences integrate life's natural rhythms of socialising, sharing and belonging with product as a focus. We design media experiences that respond to human needs by considering place, time, purpose, emotion and feeling. We focus on emotional resonance and experiential depth of product and brand to show:
How deeply people engage across different viewing contexts,
Whether people finish the emotional journey of the storytelling or the promotion,
How seamlessly experiences flow between the audience reception, recognition and recollection
Whether the media experience creates a lasting human connection as an emotional resonance.
WHEN WE DO IT...
We bring the craft of design aesthetics to the social, economic, cultural, ecological, health and well-being trends and regulatory shifts that shape the fast moving food, beverage and product markets. First we listen and then collaborate with you to define the visual and auditory strategies that engage audiences. This might involve blending both the intimate and communal contexts which define changes in taste-appeal and lifestyle relevancies for the target and wider audiences across social media, purpose-built advertising campaigns or heritage brand stories. We focus our strategies on engaging consumer attention and heightening product recognition by developing compelling experiential moments which resonate with audiences to build brand and product trust.
A SELECTION OF RECENT WORK
DIRECTION & CINEMATOGRAPHY MARK EMBERTON
Aldi "Autumn Super 6 Chicken Breasts & Irish Beef" 30 sec TVC
Aldi promotional commercial for Irish Beef and Chicken Breasts for Autumn showing recipe prepartion and preentation for McCanns Manchester.
Church's Chicken "Pot Pies & Megabites" 30 sec TVC
US Commercial for family owned brand commercial showing food provenance and preparation in a family owned home made style.
Lurpack "Easter" 30 second TVC
Lurpack focussed preparation and presentation commercial promoting Easter Family Meals and exceptional cooking & ingredients
Lurpack "Christmas" 30 second TVC
Lurpack focussed preparation and presentation commercial promoting Christmas Family Meals and exceptional cooking & ingredients
Marks & Spencers "Presents" 30 sec TVC
Christmas oriented promotional commercial presenting gift options finished to high quality representing the M&S brand experience.
John Lewis "Christmas" 30 sec TVC
.Christmas oriented promotional commercial presenting gift options finished to high quality representing the John Lewis brand experience.
Aznauri "Smooth & Sweet" 30 sec TVC
Aznauri Launch commercial representing the warming scents and tastes of summer in a restoring, refreshing sweer and smooth spirit experience over ice.
Nespresso "Hands" 30 sec TVC
Nespresso Rwanda and Mexican Single Origin Capsule Promotion with appeal driven film underlining clean and rich brand experience.
IDEAS / CONSULTANCY / PRODUCTION
We listen to you to put everything you know about your product and brand into research and pre-visualising to discover insightful ways to amplify your quality, authenticity and visual appeal for audiences in a unified brand and product moment. We design, build and develop aesthetic context for intimate and social moments which matter for your customers to amplify product appeal and elevate brand trust and overall meaning.
Consultancy - Working with your in-house teams
We bring a strategic understanding of the social, economic, cultural, environmental, health and well-being sectors and the regulatory shifts and trends that shape the fast moving food, beverage and product markets. We work with your teams to align values with product appeal to design experience and connects this back to brand.
Consultancy - Developing ideas & appeal-driven approaches for greater social media engagement.
Social media has the power to shape food and drink cultures in a constantly evolving competitive market place. Media has to work harder for the attention of purchasers in a social, promotional, experiential and advertising mix. We can offer visual insights and ideas to drive greater engagement with social media and create a return on investment for your food, beverage and products by helping you define a visual grammar for your product appeal and brand experience.
Production - Visual and audio development, ideation, scripting, storyboarding, pre-vis and shoot, edit & finishing.
The creative work we do happens in the space between technology and emotion, where human needs meet with media engagement, connection and emotional resonance in order to move the customer to identify with your brand through a trust and promise, determining your product appeal! Taste-appeal moments have to be authentic, poignant and relevant to the customer context and experience to effect maximum impact and return of investment.